Lean and mean
Creative problem solving. Partnering with a real estate builder to generate awareness and create demand for new construction luxury condo units.
Company
Consultant
Initiative
Sell new construction luxury condo units
Timeline
3 months
Responsibilties
Challenge
New condo build. Resource-constrained sales team, limited marketing budget until X units sold.
Needed results-producing marketing in order to sell unit.
Goal
Conversions. Weed out tire-kickers and target qualified leads. Meet sales numbers without an increase of existing digital budget.
Approach
Develop non-existing project documents (creative brief, company profile, personas, etc.,) to capture key information such as demographics, research, assets, etc., in order to create objectives and measurable goals.
Outcome
- Increased interest list by 73%
- 45% of new leads were qualified using lead scoring
- unsubscribes decreased by 28%
Social
- #1 placement on Facebook for likes in comparison to competitors (not previously in the top 10)
- Ad reach increased by 15%
- Click-through increased 8%
SEM
- Average CPC decreased by $0.59
- CTR increase by 22%
- conversions increased by 333%
Website
- Sessions increased by 34%
- Average session duration increased by 7.8%.
More work
